SEO, AI Search Visibility & Online Reputation
Full GEO Audit: Understand your visibility on Google, in AI engines, and across the web before deciding what to fix
Is your brand actually visible where your prospects are looking for you today? For a long time, that question really meant one thing: are you ranking well on Google? Today, the answer has become far more complex. Your future clients can discover your company through Google, check your reviews, look into your reputation, compare your brand against competitors, ask ChatGPT a question, use Perplexity to identify the best companies in your industry, or ask Gemini to recommend a provider. They might also come across an old article, a Reddit thread, a review platform, an interview, a comparison site, or a third-party page you have no control over.
Your digital visibility no longer depends solely on your website. It depends on your entire digital footprint. That is why I offer a Full GEO Audit, combining SEO, GEO, and online reputation into a single analysis. The goal is to give you a complete picture of your digital presence, including what is working, what is holding you back, what could pose a risk to your image, and above all, what to do about it.
This audit is not a list of technical errors. It treats your company as a real digital entity. We look at how Google understands your site, how AI engines appear to interpret your brand, which external sources talk about you, how your reputation looks online, which content or search results carry a negative tone, and how you compare to your competitors. From all of this, we build a complete roadmap.
The audit covers your classic SEO, your GEO visibility, and your online reputation. You come away with an in-depth analysis and a prioritized action plan, so that your team, your agency, or your different providers know exactly which projects to tackle first.
Why a standard SEO audit is not enough anymore
SEO still matters. Your site needs to be accessible to search engines, your pages need to be properly structured, your architecture needs to be logical, your content needs to answer real search intent, your internal linking needs to help Google understand your priority pages, and your site needs enough authority to compete with other players in your market. These fundamentals remain essential, but they now cover only part of your visibility.
You can have an excellent, well optimized site and still run into real difficulties. Your brand might be little known outside its own domain. Your competitors might get more media mentions. They might show up more often in AI generated answers. Your reviews might be weaker. Certain negative discussions might dominate the results when someone searches for your company. Your positioning might simply be misunderstood by generative engines. An audit focused only on tags, keywords, or backlinks cannot capture any of this.
That is why I built this Full GEO Audit, bringing together SEO, GEO, and online reputation. The goal is no longer just to improve your ranking on a results page. It is to understand the place your brand actually occupies across its entire digital ecosystem.
The three pillars of the GEO Audit
The audit is built around three complementary blocks. The first covers your classic organic search performance. The second analyzes your presence in AI powered search environments. The third looks at your online reputation and how your brand is perceived across the web.
These three dimensions can no longer be studied in isolation. A company can hardly build a solid GEO strategy if its SEO is weak. It can hardly build strong authority if its online reputation carries negative signals. It can also have excellent branding while being almost entirely absent from the sources AI engines rely on to understand its industry. The audit is designed to connect all of these pieces together.
Part 1: Classic SEO audit
The first part covers the foundations of your organic visibility. We analyze your website to understand how traditional search engines can crawl, interpret, and rank it.
We start with indexation, checking whether strategic pages are missing, whether low value pages are being indexed instead, whether a duplication issue exists, and whether search engines can properly crawl your site’s technical structure. We then look at overall architecture, considering page depth, content hierarchy, consistency between categories, commercial pages and articles, as well as orphan pages or under exploited sections.
We review your keywords, not just for search volume but for real business value, checking that you are targeting the right search intent. We look at your key content pages to see whether they genuinely answer what users are searching for, whether your expertise comes through clearly, and whether some pages compete against each other closely enough to need merging or rewriting. We analyze your internal linking, checking whether your commercial pages receive enough links and whether your articles guide readers toward your services. Finally, we go through the main technical factors that can hold back your visibility, such as redirects, 404 errors, canonical tags, the XML sitemap, robots.txt, page speed, and mobile rendering.
Part 2: GEO audit and visibility in AI search engines
The second part of the audit covers your visibility in generative search environments. GEO, or Generative Engine Optimization, is about building a brand’s ability to be understood, associated with the right topics, cited, and potentially recommended in AI generated answers, across ChatGPT, Gemini, Perplexity, Google AI, and generative engines more broadly. GEO should not be treated as a simple technical extension of SEO. An AI system draws on many external sources to build its understanding of a company, so your strategy needs to reach well beyond your own website.
We start by analyzing how your brand is described across its digital environment. Is the information consistent, is your business clearly understood, are your core areas of expertise identifiable, and are there ambiguities in your positioning? A company that presents itself very differently across platforms creates more confusion around its digital identity, and the audit is designed to surface these inconsistencies.
We then build realistic search scenarios tied to your market, reflecting the kind of questions a prospect might ask to identify the best companies in your sector, which provider to choose, or which experts are recognized in your field. This helps us understand which competitors show up in the answers, which sources seem to be driving those answers, and where the gaps are compared to your own brand. We also research your external mentions, whether in media outlets, trade press, blogs, interviews, podcasts, forums, professional platforms, directories, comparison sites, or reviews, assessing their quality, consistency, and diversity rather than raw volume. Finally, we analyze your topical authority, meaning how strongly your brand is actually associated with its areas of expertise through its editorial presence, external mentions, and named experts.
Part 3: Online reputation audit
The third part covers your online reputation, which is now inseparable from SEO and GEO. Before working with a company, many people search its name, check reviews, sometimes read discussions, look up its leadership, and see what others are saying about the brand. AI engines can pick up on this information too, so a visibility strategy that ignores online reputation is an incomplete strategy.
We analyze what someone finds when they search your name or brand on Google. Does your official site properly dominate the first page, are your social profiles visible, do review platforms take up significant space, and could any older or problematic content be hurting your image? We also look at the main platforms where your company is reviewed, identifying recurring patterns such as customer service, delivery, billing, quality, communication, or turnaround times, because a cluster of negative reviews can point to a communication issue just as easily as a genuine operational one worth fixing internally.
This part also includes identifying negative toned content associated with your brand. We assess its visibility, its age, its potential to spread, and its position in search results, because not every negative mention deserves the same response. An isolated comment with almost no visibility does not carry the same risk as a well ranked article on your brand name, so the audit is built to prioritize situations rather than treat them all the same way.
What to do about negative search results
The goal of this audit is not to promise the removal of negative content, since in most cases that simply is not realistic. Instead, we work on the corrective actions that are actually available, such as strengthening your own digital assets, creating new content, reinforcing existing positive pages, improving review management, developing media relationships, highlighting your expertise, or fixing the operational issues behind the criticism in the first place. The goal is to build a digital presence strong enough that a single negative piece of content does not define your entire brand. In some cases, we may also recommend a legal review when a piece of content appears clearly defamatory, false, or unlawful. The right approach always depends on the nature of the result in question.
Competitive SEO, GEO, and reputation analysis
Your brand does not exist in isolation. We also analyze several strategic competitors to understand why they are sometimes more visible than you are, looking at their SEO architecture, their content, their backlinks, their media mentions, their reviews, their presence on third party platforms, their visibility in AI engines, their personal branding, and their editorial formats. This comparative analysis helps clarify what good looks like in your market and surfaces opportunities your competitors have not captured yet.
You get a prioritized action plan
An audit is only worth something if it leads to decisions. I do not hand you a document full of hundreds of observations. Every issue we identify needs to lead somewhere, so we sort every recommendation into clear priority levels.
Immediate priorities cover issues that could significantly limit your visibility or create real risk, and that need fixing quickly, such as an indexation problem, poor architecture, heavy content cannibalization, or a highly visible negative result. Strategic priorities cover the actions capable of meaningfully improving your position over the medium term, such as a new editorial strategy, key page creation, authority building, or growing your external mentions. Consolidation priorities cover the less urgent work that still gradually strengthens your digital footprint, such as refining certain profiles or developing supporting content. This structure keeps your teams from spreading themselves too thin across too many projects at once.
What you receive
By the end of the audit, you have a structured view of your entire digital presence, covering technical SEO, keyword research, content analysis, architecture, internal linking, brand visibility, external mentions, topical authority, GEO visibility, brand name search results, reviews, negative content, and competitive analysis. Above all, you get a clear roadmap of fixes and actions, ready for your SEO team, your agency, your developers, your writers, or your marketing leadership to act on directly. This audit can also serve as the foundation for a longer term engagement.
Who this Full GEO Audit is for
This service is particularly suited to companies that already have a significant digital presence and want to move toward a more comprehensive strategy, including SMEs, mid sized companies, large corporations, SaaS businesses, B2B companies, e-commerce brands, international companies, professional firms, institutions, or brands with heavy online exposure. It is especially relevant when a company is facing several issues at once, such as declining organic traffic, ranking difficulties, an upcoming website redesign, strong competitive pressure, weak visibility in AI engines, a poorly understood market position, negative reviews, problematic results on the brand name, or a lack of coordination between SEO, communications, and reputation management. In these situations, tackling each problem separately usually means juggling multiple providers with no shared view of the whole picture. The GEO Audit exists precisely to bring all of that together.
Why invest in a Full GEO Audit
It is a fair question. Plenty of automated SEO audits exist for a few hundred euros, and some tools can even generate a free list of technical issues. But that is not what you are buying here. You are buying a strategic analysis of your digital presence, one that requires understanding your business, your market, your competitors, your search performance, your reputation, and your authority, and then connecting all of it together.
A drop in visibility might come from your content, or just as easily from your architecture. Your absence from AI engines might come from a lack of external mentions. A poor brand perception might trace back to a handful of highly visible results. A SEO weakness can be amplified by low authority. These issues are interconnected, and understanding those connections is exactly the point of this audit. A wrong SEO decision can cost you months. A poorly prepared redesign can wipe out a meaningful share of your organic traffic. A badly handled reputation issue can shift how your brand is perceived for a long time. A missing GEO strategy can gradually hand ground to competitors who are more visible in the new ways people search. This audit exists to help you make better decisions before you invest in execution.
Why work with me on this audit
I have worked in SEO and digital marketing since 2010. For more than 16 years, I have helped companies with visibility, SEO, content, online reputation, international search, and digital strategy. I hold a CESEO certification and teach SEO and digital marketing, which keeps me closely tracking how Google and search engines evolve, year after year.
That experience is what lets me approach GEO not as some brand new, isolated discipline, but as the logical evolution of search and brand visibility. I do not believe in treating SEO, GEO, and online reputation as three separate silos. The reality is far more interconnected than that. Your content shapes your search performance. Your search performance shapes your visibility. Your visibility shapes your reputation. Your reputation shapes trust. Your external mentions shape your authority. Your branding shapes how both users and search engines understand your company. All of these pieces work together, and that is the perspective I bring to every audit.
The goal: knowing exactly what to do next
You probably do not need another dashboard. You do not need hundreds of KPIs with no context. You do not need an endless list of technical errors pulled straight from a crawler. What you need is to know where your real problems actually sit, which opportunities you are not yet capturing, what might be quietly hurting your image, what needs fixing, what needs building, what needs strengthening, and above all, in what order to act. That is exactly what this Full GEO Audit is built to deliver.
Your customers might find you on Google, compare you inside ChatGPT, check your reviews, read a Reddit thread, come across an article that is years old, or simply ask an AI assistant whether your company is trustworthy and how it stacks up against your competitors, sometimes before ever visiting your website. Your brand now exists across a whole network of systems, platforms, and sources. You need to know what that ecosystem says about you, understand how engines are interpreting you, and identify the actions that will improve that presence. That is precisely what the Full GEO Audit delivers, by bringing SEO, GEO, and online reputation together into a single analysis.
Request your GEO Audit
If you want a complete picture of your SEO, your visibility in AI engines, and your online reputation, I can analyze your digital ecosystem and work with you to define your next priorities. The goal is not to hand you yet another audit destined to sit in a folder. It is to build your next roadmap: one comprehensive analysis, one strategy, concrete and prioritized actions.
Full GEO Audit: €5,000