HIKA, the Hong Kong SEO Agency I Co-Founded to Bridge Asia and Europe
I have been working in search engine optimization since 2010, and I have seen the same story again and again: a brand performs brilliantly in its home market, then disappears the moment it crosses a border. A website that ranks in Paris is invisible in Shanghai. A brand that dominates Google is absent from Baidu. And today, a company at the top of search results can still be ignored by ChatGPT.
That is why I co-founded HIKA, and why I am its official partner (with my husband, Didier).
Why I built HIKA
As a CESEO-certified SEO expert who also teaches SEO and digital marketing, I spend my time between two worlds: the strategic side of search, and the very concrete reality of brands trying to grow internationally. What I kept noticing is that very few agencies could genuinely work on both Eastern and Western ecosystems with the same level of expertise.
So we built that agency. HIKA is a Hong Kong SEO Agency certified by both Google and Baidu, with one team that understands Western search, Chinese search and the cultural codes behind each audience.
The three gaps we close for our clients
The East–West gap. Google and Baidu reward different signals and serve audiences with different expectations. At HIKA, we work on both every day, so our clients do not have to juggle two separate providers.
The authority gap. A new market means starting from zero credibility. Our Medialinking approach combines quality backlinks in the target market, placements in influential media and native local social presence, such as WeChat Mini Programs for a European brand entering Mainland China. The goal is authority that feels local, not imported.
The AI gap. Generative engines now answer questions directly. If your brand is not cited by ChatGPT, Perplexity or Google AI Overviews, part of your audience will never reach your website.
Why I wanted HIKA to be a Hong Kong GEO Agency too
Generative Engine Optimization is, in my view, the most important shift in organic visibility since mobile search. It is also a topic I teach and speak about regularly, so it was natural for HIKA to become a Hong Kong GEO Agency as well.
Concretely, we audit your website for AI crawlability, restructure your content so it can be quoted, and help your brand earn the external mentions that language models rely on when they recommend a company. SEO gets you found; GEO gets you recommended. At HIKA, we build both as one strategy.
Who we work with
| Your situation | What HIKA brings |
|---|---|
| A European brand entering China or Hong Kong | Baidu SEO, content on WeChat, Douyin and Xiao Hong Shu, Chinese-language link building |
| An Asian company targeting France or the UK | Google SEO, European media placements, culturally adapted content |
| A brand worried about AI visibility | GEO audit, content structured for citations, AI answer monitoring |
| A company facing a reputation issue | E-reputation management, including sensitive and high-stakes cases |
| An in-house marketing team | SEO, GEO and content training led by me, in Hong Kong, in France or remotely |
Transparency first
I have always believed that clients should know exactly where their links come from. That is why we built Hikalink©, our own linkbuilding marketplace with more than 180 publisher websites across Asia and Europe, each with visible pricing and metrics.
Over the years, HIKA has supported international names in fashion, beauty, automotive and luxury, including L’Oréal, Lacoste, Peugeot and Veuve Clicquot. What our clients tell us most often is that we understand both cultures, that we respond fast, and that we keep them up to date with every change in search.
HIKA, my Hong Kong GEO Agency with my husband, Didier Son Nguyen
How we start
Every project begins with a free pre-audit of your website, followed by a conversation about your markets, your goals and your budget. We then build a tailored roadmap, execute it with native-speaking specialists and report transparently on rankings, traffic, links and AI visibility.
Frequently asked questions
Do you work only on Asian markets?
No. HIKA is based in Hong Kong, but we work just as much on European markets. Our added value is strongest for brands that need to perform on both sides.
Can I work with you directly?
Yes. As co-founder, I am involved in strategy and training, and I work alongside the HIKA team on international SEO and GEO projects.
Can you handle SEO and GEO at the same time?
Absolutely. A solid SEO foundation is precisely what makes GEO results possible, so we treat them as one project.
Let’s talk about your international visibility
If your brand is ready to grow beyond its home market, I would be glad to help you with an SEO and GEO agency based in Hong Kong that already works where you want to go. Run the free pre-audit or simulate your project in two minutes on the HIKA website, and let’s see where your brand stands today.