Improve How Your Brand Appears in AI Search
60-Minute GEO Consulting Session €300 / $350 USD
Understand How AI Sees Your Brand
Understand how your brand, website and digital reputation are interpreted by AI search engines, and what you need to improve to increase your chances of being mentioned, recommended and cited by platforms such as ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot and Claude.
Generative Engine Optimization is not simply “SEO for ChatGPT.”
AI engines evaluate your website, your content, your expertise, your brand signals and the information published about you across the web before deciding whether your brand is trustworthy enough to include in an answer.
During this 60-minute strategic consultation, I review the main signals influencing your AI visibility and help you identify the actions that should be prioritized.
What the Consultation Covers
1. AI Search Visibility
A snapshot of your current presence: are you mentioned by ChatGPT, Gemini, Perplexity, Google AI Overviews or Copilot? Do competitors appear more often than you? Which sources are being cited instead of your website? This step identifies your AI visibility gap.
2. Technical Foundations & Crawlability
Before optimizing content, we check whether AI and search crawlers can actually access and understand your website: Search Console and Bing Webmaster Tools setup, accessibility for GPTBot, ClaudeBot and PerplexityBot, sitemap and indexation status, page speed, JavaScript rendering, and site architecture.
3. Brand Entity & Knowledge Signals
One of the most important parts of the consultation. AI systems need to understand who you are, what you do and why they should trust you. We review the consistency of your brand name, positioning, expertise and the evidence associated with it across the web.
AI engines do not simply evaluate pages. They try to understand entities and the relationships between them. Your brand needs strong associations between Brand, Expertise, Topic, Location and Proof.
4. Topical Authority
We evaluate whether your website demonstrates genuine authority around the topics you want AI visibility for: how your pillar content is structured, how related questions are covered, how internal linking reinforces your topics, and where content gaps exist compared to competitors.
5. Search Intent & Fan-Out Queries
This is where this consulting really differs from a classic SEO audit. We look at how people actually ask AI engines questions about your market: informational, comparison, transactional, “best X” and “X vs Y” queries.
A single question asked to an AI can be broken down into several hidden sub-queries before the answer is generated. These are called fan-out queries. Optimizing for a single keyword is no longer enough. Your content ecosystem needs to cover the broader decision journey around the topic.
6. GEO Content Audit
We evaluate whether your existing content is easy for AI engines to extract and cite: structure, clarity, extractability, sourced data and freshness.
7. E-E-A-T & Trust Signals
Real experience, demonstrated expertise, external recognition (backlinks, expert quotes, media coverage) and the elements that let an AI verify your company’s legitimacy (legal information, publication dates, customer reviews).
8. Digital Reputation & Third-Party Signals
What the rest of the web says about your brand: Google and Trustpilot reviews, press coverage, forums, Reddit, Quora, LinkedIn, YouTube, the consistency of information across sources, and overall brand sentiment.
A brand mention is not the same thing as a backlink. An unlinked mention, a customer review or a forum discussion can still reinforce the consistency of your brand entity across the web.
9. Multimedia & Social GEO
AI visibility is not limited to your website: YouTube channel, podcast transcripts, expertise content on LinkedIn, webinars and original visuals are all formats AI engines can discover across the wider web.
10. GEO Measurement & Prioritization
We define what should actually be measured: brand mention rate, citation frequency, AI share of voice, sentiment, and the accuracy of AI-generated information. We prioritize the weakest signals first.
What You Will Leave With
A clear understanding of your current GEO maturity You will understand what currently helps or limits your visibility in generative search engines.
Your main GEO weaknesses Technical issues, content gaps, weak entity signals, insufficient authority or reputation problems.
A prioritized action plan
- Priority 1: Immediate fixes that can be implemented quickly
- Priority 2: 30-day actions for content and technical improvements
- Priority 3: 3 to 6 month strategy covering topical authority, digital PR, brand mentions and reputation
Recommendations tailored to your business No generic checklist. The consultation focuses on your brand, your competitors, your market and your objectives.
How the 60-Minute Session Works
Before the consultation
You will send me:
- Website URL
- Main market or country
- Main products or services
- 3 to 5 priority topics
- Up to 3 main competitors
- Your main GEO concerns
- Any specific AI queries you want analyzed
During the consultation
- 0 to 10 min: Business and GEO objectives
- 10 to 20 min: AI visibility and brand entity
- 20 to 35 min: Website and content GEO
- 35 to 45 min: E-reputation and authority
- 45 to 55 min: Opportunities
- 55 to 60 min: Priorities
Who This Consultation Is For
- Founders and entrepreneurs who want their company to appear in AI recommendations
- Marketing teams adapting an existing SEO strategy to AI search
- SEO managers who need to understand how SEO and GEO should work together
- Brands with strong SEO but weak AI visibility
- Companies with reputation issues or inconsistent information across the web
- International brands looking to understand how their visibility differs by market
- Agencies looking for an external GEO expert review
What This Consultation Is Not
This session is a strategic GEO consultation, not a full technical audit.
It does not include:
- A full website crawl and technical audit
- Exhaustive keyword research
- Hundreds of prompt tests
- A complete competitor benchmark
- Large-scale brand mention monitoring
- A full backlink audit
- Content writing
- Technical implementation
- A digital PR campaign
- Ongoing GEO monitoring
For larger websites or companies requiring an exhaustive analysis, a Full GEO Audit can be provided separately.
Pricing
60-Minute GEO Consulting Session
€300 for European / euro-based clients $350 USD for international clients
60 minutes. Online consultation. English or French.
Understand how AI engines see your brand, and what you need to change to become more visible, credible and citable.
GEO consulting helps organizations improve how their brand, expertise and content are understood and surfaced by generative AI systems such as ChatGPT, Gemini, Google AI Overviews, Perplexity, Copilot and Claude. Unlike traditional SEO, which primarily focuses on search engine rankings and organic traffic, GEO also considers whether a brand is mentioned, cited or recommended within AI-generated answers.
No. SEO and GEO work together. SEO helps search engines discover, crawl, understand and rank your content. GEO builds on those foundations while adding factors such as AI-friendly content structure, brand authority, entity signals, third-party mentions and digital reputation.
No. No consultant can guarantee how an AI model will answer a specific prompt. GEO consists of improving the signals that make a brand more understandable, credible and citable while monitoring how AI systems currently represent it.
Not necessarily, but strong SEO foundations significantly help GEO. Technical crawlability, content quality, internal linking, topical authority and search visibility remain important foundations for AI visibility.
Yes, competitors can be reviewed during the consultation to understand where they are being cited or mentioned and identify potential gaps in your own GEO strategy. For an exhaustive competitor benchmark, a full GEO audit is more appropriate.
Yes. International GEO can include language targeting, country-specific content, reputation signals and differences in how brands are perceived across markets.